Avila is a US based company developing a medical treatment specifically designed to ensure safe and effective management of Early Pregnancy Loss.

They needed a brand and website to match their vision. I created a confident logo with an italic v, reflecting the energy, sensitivity and sense of mission at the heart of the Avila brand.

The rest of the brand followed suit from the logo, using supergraphics of zoomed in sections of the italic v, blending in to a slightly grainy purple to blue gradient. This device is used throughout the brand and can be seen impletmented using transparency to images to create a cohesive look and feel.