Looking after an already established brand.
In my time at Ion, I managed and looked after the BCFSA (British Columbia Financial Services Authority) brand. This gave me an opportunity to explore how far I could push the existing guidelines, while creating regular reports for various subjects (8-10 reports per year).
In mid-2022, BCFSA asked us to shake things up a bit for an important report on cooling off periods in BC’s real estate market – this is what I came up with.
