Branding for a new Industry Hub in Castlegar, BC.

Brief: Create a brand for The Confluence. A new building in Castlegar, BC, which will be a resource hub for new and existing local businesses to prepare Castlegar for the future.

Outcome: A brand that embraces the mountainous surroundings of the town. The building itself is already designed to mimic the mountains, so I modeled the logo on the roofline. As well as the logo the brand utilises topographic map textures and map sections throughout.